Our Mission
Educate & Engage.
Agriculture impacts our day from the time we wake up until we lay down for the day. From the clothes we wear to the food we eat and even the some of the cars we drive, agriculture plays a huge part. Unfortunately, as a society, many people in our communities have been disconnected from their food and how it impacts their life. According to the USFRA, 72% of consumers know little to nothing about the food on their table. One goal of the Ag Business Council of Rock County is to educate our communities on food production in a way that is fun and exciting for both adults and children. Programs like our Ag Ambassador and our 4-H fair tent are just a few of the ways we are involved on educating and engaging the community in agriculture in Rock County.
"Education is the most powerful weapon which you can use to change the world”
— Nelson Mandela
Elevate
We understand that connections in our industry helps all of us improve. As a business council, we give our members opportunities to interact and work together to help elevate the entire agriculture community in Rock County. Through Young Professional Events, Industry Tours, and our Hall of Fame Banquet and Annual Meeting, we are able to provide a space of collaboration and education.